One row per placement

The LinkedIn post might be approved while the Instagram crop is still wrong. A single row with six network icons forces one status onto all of them. Split the row the moment the work splits.

You can still group them with a shared campaign name. The name is a label. The row is the unit of scheduling.

A picture can be reused. The caption often cannot. If the words change per network, those are different placements even when the file name matches.

Put the caption link on the row that will publish it. A master caption doc that nobody opens is how the old offer keeps shipping.

When a client asks to push "the post," ask which placement. Pushing all of them because they shared a cell is how a Story that had a deadline misses it.

Reschedule the row, keep the approval if the file did not change, and clear the approval if the date was part of the claim. "This weekend only" is a date-shaped promise.

One row per placement means you can count what actually went out. A combined row makes the month look fuller than the feeds. Clients notice the feeds.

If a row did not publish, leave it visible as skipped. Deleting it rewrites the month you sold.