Crops that ruin a profile

Feed crops, grid crops, and story frames are different rectangles. A layout that is gorgeous in the full frame can lose the product when the grid takes its square. Put the important pixels inside the safe crop first.

Faces, prices, and logos belong away from the edges. Edges are where interfaces and neighboring tiles interfere.

Open the crop in the composer or a planner. Exports lie a little, previews lie a little, and the live app is the one the client's customer uses. Check at least the grid crop and the feed crop.

Vertical video covers are a frequent miss. The cover is chosen from a frame, then cropped again for the grid. Look at both.

Headlines that look elegant on a laptop are mush on a tile. If the words must be read in the grid, they have to be few and large. If they cannot be, take them off the image and put them in the caption.

The client will judge the phone, then ask why the deck looked clearer. Show them the phone crop during approval so the shock happens before publish.

If the same crop fails weekly, the template is wrong. Move the safe area once. Heroic nudging on every export is a tax you will eventually skip.

Write the crop rules on the brand kit the designer actually opens: feed, grid, story, thumbnail. A kit that only shows a logo on a white page does not prevent a bad crop.