Pricing one brand or a roster

Every extra brand asks the team to remember a voice, an approver, a folder, and a set of taboos. That memory work is not free just because the post count per brand is small.

A roster price should include a minimum per brand, not only a discount for volume. Below the minimum, you are paying to stay confused.

The same designer can serve several brands. The files, approvals, and invoices cannot bleed. Scope the tools and the permissions, not just the hours.

If one brand is allowed to interrupt all the others, price that priority or remove it. Priority is a product.

A single brand might need research, shoots, and a heavier report. A roster brand might need reliable publishing and a light monthly note. Sell the one they bought. Do not quietly deliver depth to everyone.

Write examples of what "light" excludes. Otherwise light becomes "everything, but we feel bad."

Adding a brand mid-term is a change order even if the template looks familiar. Familiar still needs a kickoff, a voice note, and access.

Dropping a brand should drop the load visibly. If the team stays just as busy, the remaining brands have swollen and the price should follow.