Stories expire, the approval does not

Stories and similar short-lived posts move quickly, so teams invent a side path with no approval. That path is where the unapproved discount lives. Decide which stories need a yes and which can run on a pre-approved template.

Templates are the grown-up version of speed. A sticker layout, a set of phrases, and a price the client already accepted can go out without a fresh meeting. A new promise cannot.

Even if the network deletes the story, keep the frame you posted and the time. You will want it when someone asks what went out on a Saturday. Screenshots taken after the fact are a worse archive than the file you uploaded.

Store that frame with the client, not in a personal camera roll. People leave. Camera rolls leave with them.

Three frames are a sentence. Approving them out of order, or letting someone insert a joke frame at the last minute, changes the sentence. Show the sequence in a line and lock that line.

Interactive stickers and links matter as much as the picture. A link to the wrong product page is a broken story even if the art was loved.

Some formats leave a tile behind and some do not. Your calendar should know which is which so a story burst does not shove the feed out of the order you planned.

If the client expects a tidy grid, say clearly which pieces never land on it. Surprise tiles are how a careful month starts to look random.