Hide the internal argument

The studio room holds drafts, disagreements, and messy file names. The client room holds the version you want a decision on. Mixing the rooms feels open. It also invites the client to manage your staff.

Move a post into the client room on purpose. If the default is "client can see everything," someone will forget a sarcastic note on a frame.

An internal pin can say "this headline is weak." That sentence should not render in the portal. Client-facing notes should be questions you actually want them to answer.

Review the thread once before you open access on a new client. Old sample comments from a demo account are an embarrassing way to start.

"With strategy" means nothing to a founder. "Waiting on you" does. Translate internal stages into a few client phrases: in progress, needs your review, approved, scheduled.

Do not expose your staffing gaps as statuses. "Designer out sick" is a conversation, not a badge on their post.

Some clients want the sausage factory. Give them a monthly walkthrough, not a permanent seat in the internal board. A walkthrough is curated. A seat is a firehose.

If you do grant a wider seat, say what they are allowed to change. View access and edit access are different products.