Roles on a social retainer

You might have three people and five roles. Write the roles anyway. "Everyone does everything" means the loudest person does the deciding and the quiet person does the repair.

The client-facing role is not automatically the reviewer. Mixing them puts the person who promised the date in charge of judging the work. They will ship it.

Two people pressing publish will double-post. Pick one scheduler per brand per week, with a backup who only steps in when asked.

The scheduler follows the lock. They do not "clean up" the caption at the last second. Last-second cleanup is an unlock.

The internal reviewer can send a post back. If they cannot, remove the step. A fake gate adds a day and no safety.

Tell the client who the reviewer is only if the client will otherwise try to bypass them. Otherwise keep the studio's kitchen in the kitchen.

A roles slide in a sales deck will not help on a Wednesday. Put owners on the rows. Update them when someone is on leave.

When you hire, show them the role list and the rows. Introductions that stay in a meeting do not survive contact with the calendar.