Slow approvals are a cost
WhizSuite · 2026-09-13
The calendar looks the same. The interruptions do not.
Waiting is work
Every nudge, every reopened file, every "quick sync" about a post that was ready last week is time. It does not show up as a pretty deliverable. It shows up as a team that cannot start the next client.
Track it for a month if you do not believe it. The hours are usually boring and large.
Price a response standard
Offer a fee that assumes replies inside two business days, and a higher fee for a client who wants to answer whenever. You are pricing predictability, which is a real input.
Pair it with the silence rule. A standard without a consequence is a wish.
Protect the queue
When a client is late, their later posts move. Do not steal Thursday from a punctual client to soothe a slow one. Say that in the status note. Fairness is easier to defend when it is written.
Your team should see the reason the week moved. Otherwise they will blame the designer.
Renegotiate from the log
Bring dates: asked, reminded, answered. A log beats a vibe that "they are painful." People can argue with a vibe. They cannot argue with six late yeses.
If they will not change the pace or the fee, shrink the number of posts that need a fresh approval. Evergreen banks exist for this.