Drafting on the whiteboard

The offer page, last month's winning post, the photo, the taboo list. A whiteboard or a client space that holds those lets the draft sit beside its ingredients. You will notice mismatches faster.

Whiz is aimed at that kind of board: infinite space for the scraps, then a draft that stays in the same room as the work.

Memory mixes clients. The board does not, if you are actually in the right client space. Open the space first, then ask. A prompt typed in the wrong room is how brand A speaks in brand B's voice.

If your tool does not separate clients, do not use it for more than one brand without a hard ritual of clearing the page.

References are not approved copy. Label them. A later editor should not lock a screenshot of a competitor by mistake.

Outputs get a version. References do not need one unless you are tracking the brief.

After lock, archive the scraps that were only for this post. A board that grows forever becomes a junk drawer and the next draft will lean on stale notes.

Keep the voice examples. Toss the expired price.